{"_score":0,"docId":"12715713","dateModify":"04/29/2026","personId":12715713,"name":"Robert Freidel","displayName":"Dr. Robert Freidel","displayNameShort":"Dr. Robert Freidel","displayLastName":"Dr. Freidel","initials":"RF","familyName":"Dr. Freidel","yearsOfExperience":0,"issuers":[{"issuerName":"Health Care Services Corporation","personifyId":554586162},{"issuerName":"Change Healthcare","personifyId":554500670},{"issuerName":"Anthem BCBS","personifyId":309961161},{"issuerName":"Aspirus Arise Health","personifyId":309961286},{"issuerName":"Meridian Choice","personifyId":554687314},{"issuerName":"Oscar","personifyId":309961163},{"issuerName":"Cigna","personifyId":309961178},{"issuerName":"Premera Blue Cross","personifyId":575357467},{"issuerName":"Quartz","personifyId":309961280},{"issuerName":"Spectrum Priority Health","personifyId":554661167},{"issuerName":"Clear Spring Health","personifyId":563472317},{"issuerName":"CVS Health","personifyId":563473958},{"issuerName":"Elevance Health","personifyId":563470358},{"issuerName":"WPS Health Insurance","personifyId":563468109},{"issuerName":"CareFirst","personifyId":309961147},{"issuerName":"Kaiser Permanente","personifyId":554375006},{"issuerName":"Capital Blue Cross","personifyId":554521927},{"issuerName":"Humana","personifyId":309961191},{"issuerName":"HealthPartners","personifyId":309961193},{"issuerName":"Managed Medicaid","personifyId":554456182},{"issuerName":"Elixir","personifyId":563469769},{"issuerName":"Icare Independent Care Health Plan","personifyId":554355453},{"issuerName":"Security Health","personifyId":309961289},{"issuerName":"Walgreens","personifyId":554390256},{"issuerName":"Harvard Pilgrim","personifyId":575357451},{"issuerName":"Unity Health","personifyId":563474906},{"issuerName":"Tufts","personifyId":309961237},{"issuerName":"Medica","personifyId":309961208},{"issuerName":"Gundersen Health","personifyId":309961179},{"issuerName":"MercyCare","personifyId":309961158},{"issuerName":"Network Health","personifyId":309961150},{"issuerName":"Mutual of Omaha","personifyId":563469276},{"issuerName":"Medicaid","personifyId":554481722},{"issuerName":"Silverscript","personifyId":563472210},{"issuerName":"Wellmark Blue Cross Blue Shield","personifyId":575357464},{"issuerName":"Blue Cross Blue Shield","personifyId":309961277},{"issuerName":"Wellcare","personifyId":554375005},{"issuerName":"Cambia Health Solutions","personifyId":554521926},{"issuerName":"First Medical Health Plan","personifyId":554434756},{"issuerName":"Highmark","personifyId":309961177},{"issuerName":"Group Health Cooperative","personifyId":309961221},{"issuerName":"Blue Shield of California","personifyId":554448602},{"issuerName":"Independent Health","personifyId":309961294},{"issuerName":"Aetna","personifyId":309961223},{"issuerName":"Quartz Health Plan","personifyId":554391502},{"issuerName":"Dean Health","personifyId":309961165},{"issuerName":"Anthem BCBS","personifyId":563469893},{"issuerName":"Aspirus Arise Health Plan","personifyId":554723374},{"issuerName":"UnitedHealthcare","personifyId":309961217}],"insurance":[{"issuerId":309961223,"issuerName":"Aetna","planTypes":["EPO","HMO","POS","PPO"]},{"issuerId":309961161,"issuerName":"Anthem BCBS","planTypes":["EPO","HMO","POS","PPO"]},{"issuerId":309961286,"issuerName":"Aspirus Arise Health","planTypes":["HMO","POS"]},{"issuerId":554723374,"issuerName":"Aspirus Arise Health Plan","planTypes":["INSURANCE PLAN","OTHER COMMERCIAL"]},{"issuerId":309961277,"issuerName":"Blue Cross Blue Shield","planTypes":["EPO","HMO","POS","PPO"]},{"issuerId":554448602,"issuerName":"Blue Shield of California","planTypes":["HMO","INSURANCE PLAN","MANAGED MEDICAID PLAN","MEDICARE MAPD","MEDICARE PDP","MEDICARE-MEDICAID PLAN","OTHER COMMERCIAL","OTHER MEDICARE","OTHER MEDICARE PART D","PPO"]},{"issuerId":554521926,"issuerName":"Cambia Health Solutions","planTypes":["EPO","INSURANCE PLAN","MEDICARE MAPD","MEDICARE PDP","OTHER COMMERCIAL","OTHER MEDICARE","PPO"]},{"issuerId":554521927,"issuerName":"Capital Blue Cross","planTypes":["INSURANCE PLAN","MANAGED MEDICAID PLAN","MEDICARE MAPD","OTHER MEDICARE PART D","PPO"]},{"issuerId":309961147,"issuerName":"CareFirst","planTypes":["HMO","POS","PPO"]},{"issuerId":554500670,"issuerName":"Change Healthcare","planTypes":["OTHER MEDICARE","OTHER MEDICARE PART D"]},{"issuerId":309961178,"issuerName":"Cigna","planTypes":["EPO","HMO","PPO"]},{"issuerId":309961165,"issuerName":"Dean Health","planTypes":["EPO","HMO","POS","PPO"]},{"issuerId":554434756,"issuerName":"First Medical Health Plan","planTypes":["INSURANCE PLAN","MANAGED MEDICAID PLAN"]},{"issuerId":309961221,"issuerName":"Group Health Cooperative","planTypes":["HMO","POS","PPO"]},{"issuerId":554586162,"issuerName":"Health Care Services Corporation","planTypes":["HMO","INSURANCE PLAN","MANAGED MEDICAID PLAN","MEDICARE MAPD","MEDICARE PDP","MEDICARE SNP","OTHER COMMERCIAL","OTHER MEDICARE","OTHER MEDICARE PART D","PPO"]},{"issuerId":309961193,"issuerName":"HealthPartners","planTypes":["POS","PPO"]},{"issuerId":309961177,"issuerName":"Highmark","planTypes":["EPO","HMO","PPO"]},{"issuerId":309961191,"issuerName":"Humana","planTypes":["HMO","INDEMNITY","POS","PPO"]},{"issuerId":554355453,"issuerName":"Icare Independent Care Health Plan","planTypes":["INSURANCE PLAN","MANAGED MEDICAID PLAN","MEDICARE SNP"]},{"issuerId":309961294,"issuerName":"Independent Health","planTypes":["EPO","POS","PPO"]},{"issuerId":554375006,"issuerName":"Kaiser Permanente","planTypes":["HMO","INSURANCE PLAN","MANAGED MEDICAID PLAN","MEDICARE MAPD","MEDICARE PDP","OTHER MEDICARE","POS","PPO"]},{"issuerId":554456182,"issuerName":"Managed Medicaid","planTypes":["OTHER MANAGED MEDICAID"]},{"issuerId":309961208,"issuerName":"Medica","planTypes":["EPO","HMO","PPO"]},{"issuerId":554481722,"issuerName":"Medicaid","planTypes":["OTHER MEDICAID","STATE MEDICAID"]},{"issuerId":309961158,"issuerName":"MercyCare","planTypes":["EPO","HMO"]},{"issuerId":554687314,"issuerName":"Meridian Choice","planTypes":["HMO","INSURANCE PLAN","MANAGED MEDICAID PLAN","MEDICARE MAPD","MEDICARE SNP","MEDICARE-MEDICAID PLAN","OTHER COMMERCIAL","OTHER MEDICARE","OTHER MEDICARE PART D"]},{"issuerId":309961150,"issuerName":"Network Health","planTypes":["HMO"]},{"issuerId":309961163,"issuerName":"Oscar","planTypes":["EPO","HMO","PPO"]},{"issuerId":575357467,"issuerName":"Premera Blue Cross","planTypes":["INSURANCE PLAN","MEDICARE MAPD","OTHER COMMERCIAL","PPO"]},{"issuerId":309961280,"issuerName":"Quartz","planTypes":["HMO","POS","PPO"]},{"issuerId":554391502,"issuerName":"Quartz Health Plan","planTypes":["HMO","MANAGED MEDICAID PLAN","MEDICARE MAPD","OTHER COMMERCIAL","OTHER MEDICARE PART D"]},{"issuerId":309961289,"issuerName":"Security Health","planTypes":["EPO","HMO","INDEMNITY","POS"]},{"issuerId":554661167,"issuerName":"Spectrum Priority Health","planTypes":["HMO","INSURANCE PLAN","MANAGED MEDICAID PLAN","MEDICARE MAPD","MEDICARE PDP","OTHER COMMERCIAL"]},{"issuerId":309961237,"issuerName":"Tufts","planTypes":["HMO"]},{"issuerId":309961217,"issuerName":"UnitedHealthcare","planTypes":["EPO","HMO","POS","PPO"]},{"issuerId":554390256,"issuerName":"Walgreens","planTypes":["MEDICARE DISCOUNT CARD","MEDICARE PDP","OTHER MEDICARE"]},{"issuerId":554375005,"issuerName":"Wellcare","planTypes":["EPO","HMO","INSURANCE PLAN","MANAGED MEDICAID PLAN","MEDICARE MAPD","MEDICARE PDP","MEDICARE SNP","MEDICARE-MEDICAID PLAN","OTHER MEDICARE","OTHER MEDICARE PART D"]}],"phone":"608-274-5300","isUSPrescriber":true,"languages":["English"],"address":{"addressLine1":"5543 E Cheryl Pkwy","city":"Fitchburg","stateProvince":"Wisconsin","stateProvinceCode":"WI","country2Code":"US","country":"United States of America","fidelity":1,"latlon":"43.0049758,-89.4263919","distance":null,"lat":43.0049758,"lon":-89.4263919,"postalCode":"53711","orgPhoneNumber":"608-274-5300","orgWebsite":null,"orgLogo":null,"orgFaxNumber":null,"orgName":"University of Wisconsin Medical Foundation","healthSystem":{"website":null,"name":null},"locationString":"5543 E Cheryl Pkwy, Fitchburg, WI, 53711, US","location":"Fitchburg, WI","staticMapAlt":"5543 E Cheryl Pkwy Fitchburg, WI","staticMapHref":"https://www.google.com/maps/search/?api=1&query=5543%2Be%2Bcheryl%2Bpkwy%2Bfitchburg%2C%2Bwi","staticMapUrl":"https://cdn.medifind.com/maps/api/staticmap?center=5543%2Be%2Bcheryl%2Bpkwy%2Bfitchburg%2C%2Bwi&zoom=17&size=600x200&scale=2&maptype=roadmap&markers=size:mid%7Ccolor:0xea4335%7C5543%2Be%2Bcheryl%2Bpkwy%2Bfitchburg%2C%2Bwi&key=AIzaSyBjH8KBPQ6X8jWF2C1xp1ZuJ-C4vjsRl2Y&signature=0yp9AI8NeI1EOo5MNxwwVCFAvKs="},"addresses":[{"addressLine1":"3209 Dryden Dr","city":"Madison","stateProvince":"Wisconsin","stateProvinceCode":"WI","country2Code":"US","country":"United States of America","fidelity":1,"latlon":"43.129106,-89.35751499999999","distance":null,"lat":43.129106,"lon":-89.35751499999999,"postalCode":"53704","orgPhoneNumber":"608-241-9020","orgWebsite":null,"orgLogo":null,"orgFaxNumber":null,"orgName":"UW Health Pharmacy Services","healthSystem":{"website":null,"name":null},"locationString":"3209 Dryden Dr, Madison, WI, 53704, US","location":"Madison, WI","staticMapAlt":"3209 Dryden Dr Madison, WI","staticMapHref":"https://www.google.com/maps/search/?api=1&query=3209%2Bdryden%2Bdr%2Bmadison%2C%2Bwi","staticMapUrl":"https://cdn.medifind.com/maps/api/staticmap?center=3209%2Bdryden%2Bdr%2Bmadison%2C%2Bwi&zoom=17&size=600x200&scale=2&maptype=roadmap&markers=size:mid%7Ccolor:0xea4335%7C3209%2Bdryden%2Bdr%2Bmadison%2C%2Bwi&key=AIzaSyBjH8KBPQ6X8jWF2C1xp1ZuJ-C4vjsRl2Y&signature=f7w13DGBCBZJFP8xGqJOyLQE0kQ="}],"demographics":{"sex":"M"},"distance":null,"distanceValue":null,"distanceUnit":"mi","specialties":["Family Medicine"],"primarySpecialtyLookup":{"specialty":"Family Medicine","slug":"family-medicine","role":"Family Medicine Doctor"},"image":null,"affiliations":{"practice":["UNIVERSITY OF WISCONSIN MEDICAL FOUNDATION INC"],"hospitals":[{"name":"University Of Wi  Hospitals & Clinics Authority"}]},"primaryOrgName":"University Of Wisconsin Medical Foundation","primaryOrgWebsite":null,"socialMedia":[],"credentials":{"licenses":["Family Medicine in WI"],"gradInstitution":{"name":"University Of Illinois College Of Med (Chi/peor/rock/chm-Urb)"},"trainingInstitution":{}},"credentialCodes":["MD"],"isDoctor":true,"fellowships":[],"highlyRatedConditionsCount":0,"orgLogo":null,"orgWebsite":null,"isPremium":null,"bookOnline":null,"healthSystem":{"website":null,"name":null},"hasPublication":true,"youtubeVideos":[],"profileClaimed":false,"badges":{"roles":false,"awards":false,"fellowships":false,"telemedicine":true,"acceptsNewPatients":false},"topCodings":[],"isPromoted":false,"appointmentPhone":null,"appointmentAssistOptIn":null,"appointmentURL":null,"isMediFindAppointment":false,"referralRequired":false,"acceptsMedicare":false,"acceptsNewPatients":false,"telemedicine":true,"biography":"<p>Robert Freidel is a primary care provider, practicing in Family Medicine in Fitchburg, Wisconsin.</p><p>He is actively involved in <a href=\"#research\">clinical research</a>, co-authoring 2 peer reviewed articles.</p>","conditions":[],"residencyInstitution":null,"areasOfFocus":[]}