Meet our CMO: Sarah Larcker

MediFind CMO Sarah Larcker

This is part of our series on the team behind MediFind, which we lovingly refer to as “Meet the MFers.”

Sarah Larcker

Sarah Larcker is a member of the founding team at MediFind, serving as our Chief Marketing Officer and Head of Growth.

So, what’s your story?

For my eighth birthday, I got a microscope. It showed me a glimpse into a world sitting just beneath the surface of everyday life. It was my first tool to explore how things work, which has driven me ever since. I eventually ended up at a neuroscience-meets-psychology undergraduate program at the University of Pennsylvania. I really wanted to better understand how the brain works – how this strange-looking lump of tissue is capable of producing language and dreams and poetry and insight and emotions.

I got to work in the lab as part of my studies, both with people (folks diagnosed with corticobasal degeneration) and animals (a sometimes friendly, sometimes not so much group of addicted rats). The lab was one of the first places that allowed me to explore the why’s of the world. But I was curious about other problems I might be able to find “out in the wild.”

When I left Penn, I worked on data models to predict behavior in the healthcare industry at a startup. And then I spent over a decade at Digitas Health as a strategist, where I had the opportunity to work with people from all walks of life to build powerful, mission-driven brands that help people make better (and in this case, healthier) decisions. I managed a team of innovative thinkers working on global healthcare brands, with clients ranging from product managers to market research experts to the C-suite.

Then along came MediFind…

Why MediFind?

Our extended family has been directly and deeply affected by a series of devastating cancer diagnoses, in family members ranging from young to old. The work we do at MediFind is very close to my heart. Our mission is help people facing complex, serious, and rare diseases – especially those who don’t know where to turn – find better care, faster. We say our product is time, which is the one thing people in this position want most. If I can make even a small improvement in the lives of people with serious illnesses, I take that as time well spent.

What would you say… you do here?

I’m responsible for driving the growth of MediFind, which ranges from marketing and PR efforts to make people aware of MediFind, to implementing ideas from patients, families, doctors, and advocacy organizations to make MediFind better. Really, my job is to make sure MediFind fully becomes the tool you can’t live without when you’re facing a health challenge… and then of course making sure everyone knows about it.

Do you have a guiding philosophy?

“Far and away the best prize that life offers is the chance to work hard at work worth doing.”
– Teddy Roosevelt

Tell us something surprising about you

I married my high school sweetheart 🙂

What do you do to unwind?

Prioritizing time to truly disconnect is essential to helping me think bigger and more strategically. My best ideas actually come on long hikes, far from the computer screen. My husband, daughter, and giant Bernese Mountain Dog love to camp in our vintage (I guess 1985 is vintage now?) VW Westfalia. We’ve been up and down the California coast and all over the West. As with all worthwhile older things, it needs a lot of love and maintenance, so I also spend a lot of time learning how to fix and improve her (now with solar!)

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