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Efficacy of Mobile Health Application in Promotion of Exclusive Breast Feeding and Young Child Feeding Practices in Pakistan: A Randomized Controlled Trial

Status: Recruiting
Location: See location...
Intervention Type: Behavioral
Study Type: Interventional
Study Phase: Not Applicable
SUMMARY

Early life nutrition is the key modifiable determinant of child growth, development, survival and diseases of adult onset. Pakistan ranks highest for neonatal mortality rate (44.2/1000 live births (LBs)) globally. One third of under-five deaths (74.9/1000 LBs) are attributable to high prevalence of stunting (38%), underweight (23%) and wasting (7%), greatly related to feeding practices. Given the low prevalence of exclusively breast fed (EBF) (48%) and use of minimum acceptable diet (13%), mitigation of early life nutritional risk through promotion of EBF and Young Child Feeding Practices (YCFP) provides a critical window of opportunity for intervention. Secondary Care Hospitals (SCH) of the Aga Khan Health Services Pakistan provide essential maternal and child health services for low-middle income population. Babies born at these SCHs are followed up for vaccination, growth-monitoring and other services at the closely affiliated Family Health Centers (FHCs) run by Lady Health Visitors (LHVs). We aim to examine the effectiveness of a locally designed m-Health application for empowering mothers for child nutritional care as a potentially sustainable approach. The first six months of formative research would identify perceptions, barriers and facilitators for EBF and YCFP using self-determination behavioral theory, among multi-parous pregnant mothers enrolled at three SCHs of Karachi. A randomization trial would be conducted during next 18 months among near-term pregnant women who have access to smart-phones. A culturally appropriate mhealth application called first diet would be developed to provide personalized push messages delivered weekly by the LHVs. Non-intervention group will receive face-face nutritional counselling by the research staff at FHC following routine vaccination and growth-monitoring schedule. Mothers would followed-up from one month prior to expected delivery to child's first birthday. We expect 20% improvement in rates of EBF and YCFP with m-Health intervention. If proven effective, m-health would be incorporated in routine child care provision by LHVs.

Eligibility
Participation Requirements
Sex: Female
Minimum Age: 18
Maximum Age: 48
Healthy Volunteers: t
View:

• Pregnant women in the third trimester at 36 +/- 1 week of gestation.

• Planned to stay in their respective areas for at least 1 year after delivery

• Planned to get the infant immunized from the respective FHC of the hospitals.

• Have access to smart phones with internet connection.

• Registered and planning to deliver to any of the Secondary Care Hospitals

• Can read and write in local language (English and/or Urdu).

• Consent to participate and remain in the study until 1 year of child age

Locations
Other Locations
Pakistan
The Aga Khan University
RECRUITING
Karachi
Contact Information
Primary
Rozina Nuruddin, PhD
rozina.nuruddin@aku.edu
+923331288584
Backup
Rozina Nuruddin, PhD
rozina.nuruddin@aku.edu
Time Frame
Start Date: 2026-02-02
Estimated Completion Date: 2027-12
Participants
Target number of participants: 300
Treatments
Experimental: Intervention
m-health coaching application
Active_comparator: Standard of care
Face to face counselling
Related Therapeutic Areas
Sponsors
Leads: Aga Khan University

This content was sourced from clinicaltrials.gov