Margherita Zito

Milan, Italy

Last Updated: 09/26/2026

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Found 44 publications

Editorial: Insights and innovations in consumer neuroscience.

Editorial: Insights and innovations in consumer neuroscience.

Journal: Frontiers in human neuroscience

Published: June 30, 2026

Perspective-taking in video advertising: insights from EEG connectivity and channel-wise spectral analysis.

Perspective-taking in video advertising: insights from EEG connectivity and channel-wise spectral analysis.

Journal: Frontiers in behavioral neuroscience

Published: November 05, 2025

From social cognition to consumption: toward an EEG-based approach to consumer mentalizing.

From social cognition to consumption: toward an EEG-based approach to consumer mentalizing.

Journal: Frontiers in psychology

Published: November 05, 2025

Fresh Pecorino Cheese Produced by Ewes Fed Silage with Prickly Pear By-Products: VOC, Chemical, and Sensory Characteristics Detected with a Neuro-Sensory Approach Combining EEG and TDS.

Fresh Pecorino Cheese Produced by Ewes Fed Silage with Prickly Pear By-Products: VOC, Chemical, and Sensory Characteristics Detected with a Neuro-Sensory Approach Combining EEG and TDS.

Journal: Foods (Basel, Switzerland)

Published: August 04, 2025

Static vs. Immersive: A Neuromarketing Exploratory Study of Augmented Reality on Packaging Labels.

Static vs. Immersive: A Neuromarketing Exploratory Study of Augmented Reality on Packaging Labels.

Journal: Behavioral sciences (Basel, Switzerland)

Published: July 23, 2025

Tuning into flavor: predicting coffee sensory attributes from EEG with boosted-tree regression models.

Tuning into flavor: predicting coffee sensory attributes from EEG with boosted-tree regression models.

Journal: Frontiers in human neuroscience

Published: July 07, 2025

Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience.

Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience.

Journal: Frontiers in human neuroscience

Published: May 30, 2025

How to nudge students toward healthier snacks? Consumer neuroscience insights on multisensory nudge interventions in university vending machines.

How to nudge students toward healthier snacks? Consumer neuroscience insights on multisensory nudge interventions in university vending machines.

Journal: PloS one

Published: February 27, 2025

Through restful waters and deep commotion: A study on burnout and health impairment of Italian seafarers from the JD-R model perspective.

Through restful waters and deep commotion: A study on burnout and health impairment of Italian seafarers from the JD-R model perspective.

Journal: F1000Research

Published: January 23, 2025

Nursing students' knowledge, attitudes and learning occasions about pressure injuries at the time of graduation: A multi-method pre-post pandemic study.

Nursing students' knowledge, attitudes and learning occasions about pressure injuries at the time of graduation: A multi-method pre-post pandemic study.

Journal: Journal of tissue viability

Published: July 23, 2024

From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior.

From E-Commerce to the Metaverse: A Neuroscientific Analysis of Digital Consumer Behavior.

Journal: Behavioral sciences (Basel, Switzerland)

Published: May 14, 2024

I DARE: IULM Dataset of Affective Responses.

I DARE: IULM Dataset of Affective Responses.

Journal: Frontiers in human neuroscience

Published: November 30, 2023

Showing 1-12 of 44

Last Updated: 09/26/2026