Alcohol Counter Marketing as a Breast Cancer Prevention Strategy in Young Women
This randomized trial aims to test the effects of co-created breast cancer counter marketing intervention messages for reducing alcohol consumption and impacting awareness and beliefs about the breast cancer risks from alcohol consumption in young adult women.
• Assigned female at birth.
• Age 18-25 at enrollment.
• Report drinking alcohol at least once in the past 30 days.
• Not pregnant or intending to become pregnant by self-report.
• Reside in Ohio, Michigan, Illinois, Wisconsin, or New Jersey.
• Willing to complete procedures.
• Able to complete procedures a, b, or c:
‣ Can read, write, and converse in English.
⁃ Has a personal mobile smartphone with texting capabilities to receive text messages that may contain text and images.
⁃ For the subsample who will wear the BACTrack sensor, they must have an iPhone. At the time of this protocol, the BACTrack skyn app is only compatible with iPhones. If this expands to Android phones over the course of the study, Android phones will be eligible.