Investigating the Effect of Alcohol Serving Size and Calorie Information on Alcohol Consumption: A Real-world Experiment
Status: Recruiting
Location: See location...
Intervention Type: Behavioral
Study Type: Interventional
Study Phase: Not Applicable
SUMMARY
The present study aims to investigate whether alcohol consumption is reduced when participants are shown calorie information of alcohol products, compared with when calorie information is absent. We also wish to see whether alcohol consumption levels are reduced when changing the serving sizes available to participants.
Eligibility
Participation Requirements
Sex: All
Minimum Age: 18
Healthy Volunteers: t
View:
• Consume alcohol on a regular basis (at least one UK unit per week)
• Be aged 18 or over
Locations
Other Locations
United Kingdom
University of Liverpool
RECRUITING
Liverpool
Time Frame
Start Date: 2025-07-30
Estimated Completion Date: 2025-11-19
Participants
Target number of participants: 450
Treatments
Experimental: Calorie information present, serving size reduced
Participants will be presented with calorie information of alcohol products, and will have a restricted selection of serving sizes of drinks available to them.
Experimental: Calorie information present, serving size typical
Participants will be presented with calorie information of alcohol products, and the serving sizes of drinks available to participants will not be manipulated.
Experimental: Calorie information absent, serving size reduced
Participants will not be presented with calorie information of alcohol products, and will have a restricted selection of serving sizes of drinks available to them.
Experimental: Calorie information absent, serving size typical
Participants will not be presented with calorie information of alcohol products, and the serving sizes of drinks available to participants will not be manipulated.
Related Therapeutic Areas
Sponsors
Leads: University of Liverpool